The Cross of Christ?

You need to see the image for this to work.  If you’re getting this from a reader, you may want to stop in for a minute.

This is a real product.  I jokingly refer to it as i-Cross.  The question is, does this help promote the gospel message?  Does this help the believer give the cross of Christ the right place in our lives?  Or is this making the Father’s house a den of thieves rather than a house of prayer?

I read and enjoyed the prayer of Jabez.  Whatever you thought of the book, it started a whole phenomenon.  There were Jabez t-shirts, prayer journals, desk calendars, study Bibles, the list goes on.  Remember WWJD?  It had all of the above, plus children’s items like backpacks and bracelets.  Christian bookstores are supercenters for a mass of products besides books anymore.  Publishers of books and music are running a business, and are looking for products to sell.  If i-Cross sells a million units, you can bet they’ll quickly make a million more.  Is this product God honoring and Christ centered, or just more Jesus junk?  Let me know what you think.

12 thoughts on “The Cross of Christ?

  1. Pingback: The Cross of Christ?

  2. Great post, Clark. I can’t add much except to say that Jesus taught us to be counterintuitive, not subcultural. We are supposed to present an alternative to the Kingdom of this world. We belong to a different Kingdom. Rob Bell calls it an upside down kingdom.

    Christian music is a good bad example – Let’s take a pop song, and replace the word ‘baby’ with Jesus. That isn’t any different that what corporate America is trying to do. Let’s take an IPod and make it in the shape of a cross. Same thing, with a more precise marketing strategy. Yuck.

  3. WWJND? That is, what would Jesus NOT do? He wouldn’t try to sell His message for money.

    Foxes have dens and birds of the sky have nests, but the Son of Man has no place to lay His head. Matthew 8:20

  4. Pingback: I-Cross « Third Watch

  5. I think that’s the stupidest product I’ve seen in a long time. Haha, I mean can’t Christians think of anything original? Well at least it’s safe to know that LifeWay Christian stores will be the only retailer carrying it. Saves the rest of the world from being more humored by us American Christians…

  6. So what does the iCross do??
    My feeling is that the church has become too gimmicky. People will get tired of it… they begin to see through the facade!!
    Good news doesn’t need gimmicks!! If we resort to gimmicks. it means we’ve lost the Spirit of God.

  7. I have a little problem with the term “Jesus Junk.” I think that we all need to remember that eventhough this mp3 player seems laughable to us it may actually help someone to stay focused on Christ. Simple people need simple symbols to keep their attention. I do also agree that maybe this is a commercial ploy to try to cash in on the faith.

  8. It’s kind of like blogging, isn’t it?

    The world, culture, whoever are spouting off their own ideas and rants and raves and in response Christians hi-jack it and take it back to present the “Christian perspective” to blogging. To try and give a Christ-centered perspective.

    Who cares. Someone wants an iCross let them have it. They answer for the ways they spend their money.

    Stupidest product you’ve ever seen?


    Ever seen a Pokemon?

    How about a “Smart Car”?

    As for me, whether or not I’ll buy it….no way.

  9. Yeah, it’s pretty much the stupidest product I’ve ever seen. And I make a point about how stupid it is because I care about “Christian” products such as this. What are others to think of this? Wow, those Christians really got the brains. They made a Christian MP3 player! Wow! Too bad it’s no holier, righteous, or powerful than a regular MP3 player. So what’s the point?

    Silly? Yes completely. Waste of time, energy, creativity? Definitely. Humorous? Without question.

    Yes, I have a bitingly sarcastic view of American Christianity. What can I say? It speaks for itself, daily.

  10. I don’t actually know what the real name of the product is, I jokingly referred to it as the “i-Cross” in my original post. It’s a real product, and I think is pretty funny, but that may or may not be the real name.

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