This article, from May 16, describes how email, blogging and social media are useful to the church. I suggested these are tools, resources, that we cannot afford to ignore in a world that increasing connects this way.
Grey Matter Research and Consulting released this information on May 30, providing many useful stats to support my conclusions, such as:
In the past 30 days:
- 21.5 million adults have visited the website of their own place of worship
- 10.4 million adults regularly attend worship, but visited the website of a place of worship other than their own
- 1.6 million adults do not attend worship services regularly, but visited the website of a place of worship
The numbers are more impressive when viewed over the past 6 months and then the past year. The bottom line: 17 million Americans who do not attend church regularly have visited a church website in the past year. Props to Paul Wilkinson (Thinking Out Loud) and his Link Lists for the insight.
Note: this is an update to a previous entry.