We live in the Information Age. Pretty much the whole of recorded knowledge from all time is available in a few clicks. Most of us use the technology that makes this feat possible to look at funny cat pictures and argue with total strangers. The proliferation of social media and instant publish platforms means that any one of us can have a global audience, but you need a sensational event to document if you want your Facebook post or Instagram pic to go viral. Case in point: How many have seen this image in the last week which supposedly shows Houston under water?