That’s what folks used to say about the Ford Model T: it came in any color you wanted, as long as you wanted black. Consumer sovereignty has come a long way since the 1920’s. Not only can today’s car buyer select exterior and interior colors and features, but each make and model car comes in several different styles. 40 years ago you had two choices when buying a phone, desk or wall mount. Maybe there were a very few colors to pick from. Today dozens of companies produce hundreds of designs. The epic failure of products like Ford’s Edsel, Beta players and New Coke are classic economic 101 lessons demonstrating that the consumer is indeed sovereign and gone are the days that companies can force a product onto the marketplace or tell us what we want.
Unless you’re Facebook.