There are certain things we expect to happen with online posts. They’re not exactly rules but there are certain norms that tend to be true, all other things being equal. Blogging consistently over time will build an audience. Using post tags and filling out the description forms using key words is good for SEO. Social media sites such as Facebook and Twitter are useful resources to connect you and your blog to audience members. Inbound and outbound links are good for SEO and connect you to the larger online/ blogging community. These are generally true most of the time.
Every now and then unexpected things happen. Call it a fluke, a glitch in the algorithm, or maybe you believe in luck. For some reason Google picked up on a pic of my wife and I at Cumberland Falls a few years ago and put it near the top of the image search for that term. My blog post that was a year or two old got thousands of hits in a day or two. Then it was over. For reasons I will never understand an LOL aggregator linked to an image of my new push mower. One of the most popular images I ever shared online features a Poulan Pro push mower sitting on my front lawn. Continue reading