This is not a paid endorsement for Wal-Mart, just an example of brand recognition. For years Wal-Mart has associated themselves with the phrase “Always low prices. Always.” It is common practice these days for every corporation and business entity to have a mission statement. Where I work is no different. I teach at a private Christian school, and the administration feels very strongly about each of committing our mission statement to memory. What is the value of the mission statement? It makes sure that everyone stays on the same page. Any organization can start off well, and forget what it is they are supposed to be doing. It happens in business, it happens to churches, it could happen anywhere. I’ve written before about what “God honoring, Christ centered” is doing in my banner. It’s more than a slogan or motto. It keeps me focused on what it is I’m doing here. That’s what every mission statement is designed to do; let everyone know, including the people working there, what the stated objective is. It helps people working together to focus.
As Christians, we have a responsibility to be on mission. Whatever your ministry is, we have a general statement of mission given to us all. In Mark 16:15 Jesus told his followers to go into all the world and preach the gospel. Four times in Revelation the people of God are described as being from every tribe, language and nation. We are to spread the gospel message to all people in all parts of the earth. If the good people at Wal-Mart know what their mission is, how much more should we the people of God remember ours?